hoo.be - Sterlinghouse Creative

hoo.be

Eight years building the brand of a link-in-bio and creator platform, from the guidelines to the launch videos.

hoo.be

Co-founded hoo.be and set the creative direction for everything: brand, video, motion and product marketing. Worked side by side with engineering so marketing was ready the day features shipped.

Build your page

Links, shoppable products, photo carousels and video embeds. A creator's page is up in minutes.

Make it yours

Colors, layouts and icons that bend to each creator's brand, on one system so every page still feels like hoo.be.

Lifecycle email

A welcome journey in Braze and Klaviyo that takes a new creator from first sign-up to a page worth sharing: build it, share it, show off your style, take it past the bio, then into Creatorpass for brand deals. Triggers handle the rest, from trials ending to tips coming in.

Results

Lifecycle email in Braze and Klaviyo that walked creators from first sign-up to paid plans Link Like a Pro grew the user base without paid ads Built and led the creative team, hiring and growing the people behind the brand