Lufthansa
#LHcityoftheMonth handed Lufthansa's social channels to one city for a month. For May 2017 it was Boston, and our film was the reason to book the trip.
The problem
Lufthansa had just put its new A350 on the Munich to Boston route. Travelers needed to see Boston as a destination, not a stopover.
City of the Month
Each month the series sold one city to Lufthansa's travelers. Boston had to hold its own next to Rome, Cape Town and Budapest.
The story
One day that starts in the city and ends somewhere wild, so the trip feels bigger than the destination.
Driving it home
The film closes on one question, city or nature, and answers it: whatever your choice is, make it your adventure.
